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The Power Of Social Media

Do you own or operate your own website or online business? With the rising popularity of the

internet, there is a good chance that you do. Whichever type of website you have, did you know

that you could help to promote it with social media?

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Hope you must be aware of different social media sites like Facebook, YouTube, Twitter, MySpace, LinkedIn, Blogger, WordPress, and others. With a fairly large number of such social media websites having over a millions users, there is a good chance that by joining these sites, you not only make new friends but also find internet users that would be interested in visiting your website. Therefore, by joining these social media sites and then providing a link to your website in these sites, you should receive a number of new visitors to your website.

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First and foremost, social media can mean two things. For one, it can be a tool that is used for people to communicate and share certain things with their friends and love ones; and, it can be used as an internet marketing strategy that takes advantage of the influence of social networking sites like Facebook, YouTube, Twitter, MySpace, and many more.

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So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. 

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   REASONS WHY A LOGO IS IMPORTANT IT GRABS ATTENTION

 

  • A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

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  •  It Makes a Strong First Impression. A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company. This first impression is your way to immediately communicate ownership over the products you sell or niche you expertise in.

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   A LOGO IS IMPORTANT BCZ IT'S MEMORABLE

 

  • Good logos are always simple and recognizable, appropriate and memorable, scalable and timeless and versatile. 

  • Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

  • And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand if its eye-catching the way top brands does have.

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A LOGO IS IMPORTANT BCZ IT SEPARATES YOU FROM COMPETITION      

 

  • Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 100 other photography studios in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo separates you from all your competitors. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

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To design a logo for your brand, all you have to do is to create a free account with leading design brand CANVA and start creating anything and Logo design made easy.
 

How to Create a logo

  1.  1. Click Here To Open Free Canva Account with your existing google account/Facebook/new signup and then search for "Logo" to start creating your own.

  2.  2. To Choose a Professional Template,  Just Browse through Canva’s Ready to Use logo templates to customize for your own. Find logo Designs for various businesses  and personal needs like digital platform, social media , gaming, food and drink, fashion, sports and more.

  3.  3. Customize your logo design

  4. Change fonts, color combinations and add your own text and images to ensure your logo reflects your business/brand.

  5.  4. Get creative with more design features by using Canva Elements.

  6. The drag-and-drop tool makes designing a logo fun and easy. Search through millions of icons, images, stickers and vectors to use. Experiment with tools like image flipphoto filter, and animate to add more spice.

  7.   To Download More Free Icons Click Here

  8.  5. Download, share and build your brand identity

  9. Once you’re happy with your logo, go ahead and put it on all your marketing and branding materials! Save it as a JPEG, PNG or even PDF file for printing. Share it on all your social media platforms right from Canva.

How important is the Facebook cover page design for a business?

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Social Media cover page design is very important for your business. It helps to build brand awareness, customers relationship, followers and brand identity. Similarly FACEBOOK is a leading social media platform of modern era. 

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Why is the Facebook page important for a business?

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Some reasons why Facebook is important for a business

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1. A business page on Facebook gives you a way to communicate directly with your target audience. 

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2. Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand.

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3. Facebook business pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns, and offer feedback

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4. Facebook Is Good for Search Engine Optimization (SEO)Facebook can be an effective way to direct traffic to your business website and blog.

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In Short there are roughly 2.91 billion monthly active users as of the third quarter of 2021, Facebook is the biggest social network worldwide. Facebook page will help you out to reached the maximum number of new customer towards your business and make your business online.

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Instagram Stories Are Important Social Media Content. Here’s How To Use Them Wisely. 

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WHY INSTAGRAM IS THE BEST SOCIAL MEDIA?   

Here look at all reasons:-
  • Instagram is the 9th most-Googled search term and the 4th most-used social platform. Only Facebook, YouTube and WhatsApp beat out Instagram in terms of daily active global users, but Instagram clocks in an impressive 1.3 million.
  • Instagram's Content Is More Engaging Than Other Social Media Platforms and its most effective platform for engaging audiences with hundreds of millions daily active users.
  • 1.22 billion people use Instagram each month. Instagram is very, very popular. That’s still only half as many people as Facebook and YouTube each have logging in each month, however.
  • India is also Instagram’s fastest-growing market India is the fastest growing region for Instagram currently. If this is a market your brand is looking to target: congrats! 
  • India has the most Instagram users in the world This is a great reminder that Instagram offers access to a global audience, with 201 million users logging in from India (followed by the U.S. at 157 million). In the third place spot, you’ll find Brazillians, with 114 million users.
  • Why Instagram is gaining its popularity b'coz 9 out of 10 users watch Instagram videos weekly and staying active.
  • 58% of users say they’re more interested in a brand after seeing it in a Story. The most active brands post 17 Stories per month. 
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Instagram Stories is a way to elevate your visual content strategy; its' tools allow you to get to know & understand your audience 10x more.

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90% of Instagram users follow at least one business

Don’t feel shy about getting your brand involved in social: everybody’s doing it! As Instagram itself puts it, it’s a place to “grow your community and deepen your connection with current and future customers.” Insta regularly introduces new business tools—like shopping functionality and Instagram Live—to help support businesses, too.

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How to Use Instagram for Business: A Practical Step-by-Step Guide

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  1. Expand Your Reach Like tagged feed posts, Instagram stories are discoverable. Infact Instagram stories are another valuable opportunity for you and your brand to get in front of new users.

  2. The key to getting your stories discovered is essentially the same as Promoting your feed posts: use tags liberally. Hashtags, geo-tags, and profile tags will help you bring your stories onto the discovery tab. 

  3. Engage Followers With Interactive Content -Fortunately, Instagram has done marketers a huge favor by stocking their story design toolkit with a plethora of interactive stickers. These features enable brands to quickly, easily, and effectively invite their target audience to engage with their content. To name a few:

Poll sticker:

Gives viewers the option to choose between two different concepts. Great for posing Yes/No questions.

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How to do a poll on your Instagram Story?

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Question sticker:

Allows brands to pose open-ended questions or to ask for suggestions from their audience.

 

How to make Instagram Story questions?

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Quiz sticker:

It’s like the poll sticker except for a few key differences: you get to share up to four options and only one of them will be deemed the correct answer.

All three of these interactive stickers provide you with a chance to be thought-provoking, engaging...and also allow you to learn more about your followers. 

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How to make a quiz on an Instagram Story?

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QUESTION STICKER

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POLL STICKER

Quiz sticker

Share Timely (and even live) Updates

Why is Live on Instagram important?

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  • Instagram Live breaks down the barrier between you and your audience.

  • Hosting an Instagram Live can also help boost your discoverability on Instagram.

  • Insta Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.

  • It's great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

  • Post Consistently To Get To The Top Of Your Fans’ Feeds. 

  • Share a feed post to stories.

  • Snap a quick photo at your place of work.

  • Share a memory from your story archive

  • Say hello to your followers and wish them well.

  • Showcase Your Brand To New Followers With Story Highlights.

 

 

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