100+ BEST FREE & USEFUL DIGITAL MARKETING TOOLS
What are digital tools?
Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimised functions
FREE SOCIAL MEDIA TOOLS
Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
FOR DESKTOP/LAPTOP/TABLETS
Click below Button to join Canva
FOR ANDROID MOBILE APP
FREE STOCK PHOTO & 4K HD VIDEOS WEBSITES
(FOR COMMERCIAL USE)
Here are a few top websites which I use frequently for my website and graphic designing templates. these websites have very high-quality images (ultra-HD) and 4K HD videos. Few of these websites ask for image credit used by you and few websites have watermark on their products but we can use them as it is for both personal and commercial use.
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Pexels (Amazing website I have used hundreds of images from here without any hassle)
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Browse millions of high-quality royalty free stock images & copyright free pictures.
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All photos and videos on Pexels are free to use.
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Attribution is not required. Giving credit to the photographer or Pexels is not necessary but always appreciated.
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You can modify the photos and videos from Pexels. Be creative and edit them as you like.
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Pixabay (Over 2.7 million+ high quality stock images, videos and music)
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Stunning free images & royalty free stock phots, videos, vectors and music.
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All content (e.g. images, videos, music) on Pixabay can be used for free for commercial and noncommercial use across print and digital, except in few cases if it is not allowed.
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Attribution is not required. Giving credit to the artist or Pixabay is not necessary but is always appreciated by Pixabay.
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You can make modifications to content from Pixabay.
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FreePik (This website does have both free and premium services. Make sure to read the usage rights and give proper credit when required.)
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Download the most popular Free Stock Photos on Freepik .
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Free for commercial use
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High Resolution Images . Made for Creative Projects.
Please click here to read all license terms of the website.
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Unsplash (Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos. I have used multiple images from this website for my designing projects)
This website has a wide range of collection of different categories but you need to give credit to a person who uploaded this photo or copy the text appears there to attribute.
License
Unsplash photos are made to be used freely. Our license reflects that.
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All photos can be downloaded and used for free
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Commercial and non-commercial purposes
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No permission needed (though attribution is appreciated!)
What is not permitted
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Photos cannot be sold without significant modification.
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Compiling photos from Unsplash to replicate a similar or competing service.
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i-Stock (Discover authentic, story-driven photos, videos, and illustrations that have the power to move, inspire and engage. I have used amazing very high quality images from this website for my projects)
Just one thing about this website is that you can download as many images and videos but with their watermark.
What license do I need?
When you download a file on iStock, you're buying a standard license (free usage of watermarked stock images that lets you use the file for any personal, business or commercial purposes that aren't otherwise restricted by the license (check out the full content license agreement).
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Vecteezy ( This website has both Free and Pro License but you can use photos for free with attribution) Check out below their license plans.
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What do you mean by social media optimization (SMO)?
Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence.
For many years, search engine optimization (SEO) was the standard for digital marketing efforts. While social media optimization and search engine optimization have similar goals—to generate web traffic and increase awareness for a company's website. Various social media platforms can be used for digital marketing, including Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, Pinterest, and TikTok.
Why social media optimization is important?
Benefits of social media optimization :-
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It can increase awareness of new products and services and allow organizations to connect with customers.
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Strengthen your online presence. Connect and engage with your audience on a deeper level.
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This SMO tools allow an employee tasked with creating social media content to schedule content across multiple platforms at the same time, as well as respond to any engagements on the posts including comments or messages from the audience.
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Social media platforms allow users to share content on the internet almost instantaneously. Because of this, many companies try to create content that users will pass along to their friends and connections. This strategy, called viral marketing.
FREE EMAIL MARKETING TOOLS
Mailchimp is the no.1 email marketing and automation brand based on competitor brands.
Mailchimp is used for all-in-one marketing platform that helps you manage and talk to your clients and customers.
Is Mailchimp free to use?
It is free to use and I have been using their services for my personal website . Our Free Marketing plan is ideal for beginners who want to grow their audience and create campaigns while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing. The Free plan includes up to 500 contacts and 2,500 sends per month, with a daily send limit of 500.
Klaviyo is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing based at Boston, Massachusetts.
With Klaviyo take your marketing to the next level and join this customer platform proven to drive repeat sales, increase retention, and provide higher lifetime value.
This platform has different pricing plans but you can use free plan which has these features :-
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contact limit exceeded
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500 monthly email sends
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150 free monthly SMS/MMS credits
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Email support
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HUBSPOT has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.
Marketing Software
All your marketing tools and data — all under one roof.
Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Sales Software
Sales Software That Helps You Sell Faster and Better
Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one connected platform.
Content Management System -CMS Tool
Build a website with ease
The content management system you need to easily create and personalize website pages for every visitor — optimized for conversion across every device. Rely on developers as much or as little as you'd like.
Content management software that's flexible for marketers, powerful for developers, and gives your customers a personalized, secure experience.
Customer Service Software
The Service Tools You Need to Put Customers First
Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency. Service Hub is easy to use and connected to HubSpot's full CRM platform to help you deliver authentic service and put the customer first.
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The Other best free email marketing websites
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MailerLite for advanced email marketers
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Moosend for eCommerce businesses
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Sendinblue for building automated workflows
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Mailjet for collaborating with developers
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Zoho Campaigns for the most generous free plan
Link Shortener and Tracker
Bitly is a free URL shortening service and a link management platform.
All the products you need to build brand connections, manage links and QR Codes, and connect with audiences everywhere, in a single unified platform.
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FREE WEBSITE AUDIT AND SITE OPTIMIZATION TOOLS
HubSpot's free website grader makes understanding website performance easy. Learn about your page performance, security, search engine optimization (SEO), and mobile experience. Discover what makes your site strong and uncover new opportunities for the future.
HubSpot's website grader will grade your site, or whatever site name you type in. You can do this multiple times at no cost at all.
The free version of Screaming Frog allows you to crawl up to 500 URLs per site. Depending on the size of the website you are reviewing, The tool quickly analyzes the URLs and reviews metadata, descriptions, titles, link errors (400/500 errors, 301 redirects), audits hreflang attributes and other cool features.
Screaming Frog is a search marketing agency drawing on years of experience from within the world of SEO and PPC.
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free.
What can you do with the SEO Spider Tool?
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Find Broken Links
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Analyse Page Titles & Meta Data
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Extract Data with XPath
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Generate XML Sitemaps
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Crawl JavaScript Websites
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Schedule Audits
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Audit Redirects
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Discover Duplicate Content
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Review Robots & Directives
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Integrate with GA, GSC & PSI. Connect to the Google Analytics, Search Console and PageSpeed Insights APIs
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Visualise Site Architecture
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Compare Crawls & Staging -Track progress of SEO issues and opportunities and see what's changed between crawls.
